The trend is that the market is booming in the Spring and you should wait for that exact time to sell your home. However, Winter is a good time to put your house up for sale and wait is not necessarily in your best interest! Here are 5 reasons why!
1. Serious buyers: Who puts on boots and mittens to visit houses? People who are serious about moving. They are no tire-kickers or nosy neighbours: They are taking the time to find a home that is right for their needs, they are motivated and ready to make the move!
2. Corporate transfers: January and February are the highest months of the year for employees transferring and relocating. These people need a house, AND QUICKLY! Motivation and readiness also means …… money money money!
3. Less competition: Fewer houses on the market makes your house more desirable! With around 30 new listings per day on MLS during the spring market, the competition is numerous and buyers want to see all their options! By listing in winter, your house is therefore more visible to potential buyers and will stand out more than in a saturated market.
4. Marketing: A less saturated market also means that your house will be more prominent when it comes to marketing. With fewer listings, this gives your agents far more time to increasing the marketing efforts! That means, more open house, ads, posts, etc. Oh.. and it is important to know that the online searches increase during the Winter - Shouldn't the potential buyers be able to see your house too?
5. Your house looks great in winter: Certainly, you may have a beautiful garden and a backyard perfect for Summer days, but Winter is the perfect time to showcase the curbs appeal of your home without having to take care of the lawn and landscaping every week! If you have a fireplace, turn that baby on and show people how good it feels to be at home! All you have to do is make sure that your drive way is accessible and shovel your entrance.
So if you're planning to sell, don't wait until Spring. Be ready now and take advantage of the chilly months. If you want to learn more about the pros and cons of listing your home in the Winter, get in touch with your Realtor. It's never too early to start planning for your sale!